A brand’s need to develop relationships with consumers in a way that effectively demonstrates their value is growing more important every day. Real estate agents are quickly realizing building relationships is simply the best way to grow their brand. Content marketing is proving to be the key to building that relationship, and they are far from the only industry to jump to this conclusion.
According to HubSpot’s state of marketing report, creating content is a strong priority of over 53% of today’s marketers. This makes it no surprise that content marketing accounts for over 29% of most business-to-business marketing budgets.
Creating Consistent Content Greatly Increases Audience Retention
Excellent content can create a positive reaction from your potential customers and make them become invested in your brand. High-quality content has the luxury of providing entertainment and educational content for viewers rather than coming off as a typical in-your-face advertisement. Today’s world is much more into content than advertisements, and research more than backs up this claim.
A study by Kapost demonstrates that content marketing produces roughly three times as many leads per dollar as paid advertisements. Creating content consistently builds your brand’s credibility, establishes trust between your business and the consumer, and strengthens your reputation as a major player in your industry.
Content Creates Solutions To Organic Problems
Creating content helps your business build a relationship and credibility with your audience. If a customer has questions about buying or selling a home and comes across your content, then you can be the educational resource they need. Positioning yourself as the solution to your audience’s real estate needs creates strong leads and immensely helps grow your brand. Your content lets you directly answer any questions and interact with your customers. Blog posts, infographics, guides, how-to videos, gifs, photographs, and even memes can educate your audience in engaging ways that are fun and entertaining. Getting creative with the content you market to your audience will go a long way in keeping them attached to your brand. When you create value for your audience without even taking anything in return, they will trust your advice and recommendations.
All in all, when your content consistently pops up at the perfect place and the perfect time with the perfect audience — it’ll grow your brand. The more quality content customers see, the more likely they are to have a positive view of your business.
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